Separation Technology Digital Transformation Project

Tasked with the redesign of the existing website which had become tired, non responsive and was hindering search and user experience, and putting a larger focus on the rapidly growing number of mobile users wishing to access traditionally difficult to obtain information. The new site is clean, there’s lots of intelligent whitespace, subtle lines divide each section enough to make them distinct from one another. All in all it’s a fluid, modern design and of course most importantly it is mobile optimised… Future developments to include : • Live Chat • Ecommerce Capability

The existing site was non responsive, dated with little original content and without a Content management system
Project was defined using Agile methodologies, stakeholders appointed, tasks and timelines agreed
Personas defined, User stories written, Keyword/content strategy agreed, User Journeys explored and SEO strategy finalised
High fidelity Bootstrap designs agreed, User testing with eyetracking analysis completed and site architecture configured
All web banner, iconography designed, product images optimised and stock photography sourced to match agreed UX
 
Full SEO strategy implemented with use of Best Practice, Keywords, Content, Speed Testing and continual improvements
Full Content Management System built on custom wordpress platform with full training and ongoing support
HTML/ CSS Animations introduced to better display information
Use of modern css accordions to incorporate large text demands while keeping page user friendly
Contact form built and configured to work with existing CRM software for data capture
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